The Cookware Company is a global cookware manufacturer with worldwide brand presence. Starting in Belgium in 2007 with their original brand, GreenPan, The Cookware Company was the first to introduce PTFE-free non-stick cookware into the market.
Since the birth of GreenPan, The Cookware Company has introduced numerous sister brands, such as GreenLife, VitaVerde, Twiztt, Michel Roux and signed a license with Homer Laughlin China Co., creating Fiesta cookware. Celebrities such as Todd English, Elena Malysheva and Joan Lunden have endorsed The Cookware Company's different brands and have helped spread the word about Thermolon ceramic non-stick technology.
Today, GreenPan and The Cookware Company's other brands can be found in retail, department, hardware, grocery, mass market and specialty stores as well as on television shopping channels and retail websites in over 90 countries around the world. The Cookware Company continues to be known as the house of innovation!